inspire | challenge | achieve

cycle coaching

designed for you

Plan | Progress | Perform

1-1 COACHING packages for you

Your lifestyle, your fitness, your strengths and weaknesses are unique and varied. At JR Coaching we pride ourselves on working with those variables, using your available time to train, programming a challenging bespoke yet achievable plan, allowing for change and adaptation on weekly and sometimes daily basis. Additional coaching support is also available for Nutrition Management and Strength & Conditioning as well as specific Race Skills and Junior/U23 Coaching.

BESPOKE COACHING Cycling coach cheshire


 For riders looking to:

  • Progress and compete at regional, national and international level
  • Train for a specific event or ride
  • Improve specific aspects of fitness.

With additional support and guidance on;

  • Race tactics
  • Recovery
  • Event preparation
  • Work/life/training balance
  • Mindset Management
  • Nutrition
  • S&C
  • Core Strength 

Further 1-1 Nutrition & S&C planning available on a flexible basis if required


£150 month

Junior Cycle COACHING Cycling coach cheshire


For Junior/U23 riders looking to;

Progress and compete at national & international level

Receive full support and guidance on all aspects of racing & training including;

  • Race tactics
  • Recovery
  • Study support & time management
  • Flexible planning
  • Mindset management
  • Nutrition guidance

 S&C plans & 1-1 assessment available


£150 month

Cycle training plans from JR Coaching


Take away packages are perfect for one off events or challenges.

Giving you the freedom to mix and match your sessions for a progressive build towards your final event.

From 3-6 months, or if you have a specific timeframe, we will design & create a takeaway plan that gets you event ready.

Built specifically around your available time to train, your work/life/bike balance, your takeway plan is unique and designed for your ride.


from £195

Bollington Bike Fit Testimonials

What clients say


Conal (Masters)

James wasn’t my first coach... I had a couple before.... and sadly wasn’t impressed and didn’t make progress.. they just didn’t know, understand or have any real interest in my personal aims and goals! James, however, is very different! He’s interested and he gets to know what motivates and works for you both on and off the bike...

James (Junior)

I couldn't recommend this world class coaching enough.
James is one of the most experienced and knowledgeable members of the cycling community I have ever met and his coaching has developed me leaps and bounds. He clearly puts all of what he has learnt from being a Great Britain Cycling Team coach and working with the nation's best into helping all of his athletes succeed at the highest level they possibly can.

Hope (Youth A)

James was my first coach, wasn't sure whether to go for it at first, but would definitely recommend it! He has been a great coach and is always available if you need to talk to him about anything. During the lockdown he has gone even further, giving up his time to offer us quality sessions. He doesn't just care about cycling either, he understands the other things that can affect performance. Would highly recommend!

David (parent of Junior Rider)

James has been working with my son for over a year. He took significant time to find the right person – looking across the north of England – before deciding to attend one of James’ residential coaching weekends. James’ approach has been to consider the whole individual, not just their ability in one area. My son has developed significantly over the past year as a result.

Anna (Youth/GBCT Apprentice)

I have worked with JR Coaching for the past year and have really seen some big improvements in my performance. I have a full strength and conditioning program, which matched my on bike training have seen my power increase by 22%. I was really proud to be selected to guest for GBCT Sprint Academy at the beginning of 2021.

CPD Cycle Coaching Services

Why choose us?

Inspiration & Challenge

Being no stranger to challenge, James has a background in ski racing, and has been involved with cycling since his early teens, being inspired by many local, international legends to compete regionally & nationally, and more recently internationally at masters level (both cycling and skiing).

The passion for coaching began in 2015,  to inspire others to achieve their goals and dreams.

Got a question?



Below are a few of our most frequently asked questions.  If you don’t see the information you need please call us on 07949 587540 and we’ll be happy to answer any of your enquiries.

How many hours a week will I have to train?

The beauty of working with your coach is the ability to build your training around your time to train. Your training could be 5 hours a week upto 30 depending on your personal circumstances, your goals and your available time to commit to your plan.

Where do I log my training?

Training is prescribed via Training Peaks, an online portal (web and app), unique to you. You will have your own username and password to log in and view your prescribed training, upload the training completed, and provide feedback.

How much does coaching cost and how do I pay?

Your coaching package is determined by your goals and the level of support you are looking for. All coaching packages require a full 1-1 Consultation, Baseline Fitness Test & Set up which is £75 (one off payment). Details of all the Cycling Coaching options are on the coaching page on. Coaching is invoiced on a monthly basis, with the option to pay upfront. Contact Claire directly for details 07766 281223

Which coaching package is best for me?

Decide on the level of day to day contact you want with your coach and how much support you feel you may need within your training plan (Nutritional guidance, Strength & Conditioning support, race tactics etc). Contact us for an informal chat about the best options for you.

james roberts coaching

Coaching Services

Other Coaching Services

  • Bike Fit Services
  • Baseline Fitness Testing
  • Velodrome Coaching
  • Nutrition
  • S&C


We are experienced in offering Management Support services to all sports clubs and teams, delivering one day or weekend training camps, online or group workshops covering race skills, nutrition, S&C, progression through the British Cycling pathway, Training Plans and more.



JRC Shutt Ridley Race Team LogoJRC Ltd is proud to be the main sponsor and Team Management for National Cycling Race Team JRC Shutt Ridley RT, a Junior and U23 Development Team.


Bollington Bike Fit Cheshire Instagram Feed



James Roberts Coaching Facebook LInk



***Coaching journeys***

First year Junior Beth

➡️ 2nd cat in less than 8 weeks
➡️ podiums in senior womens 3/4
➡️ peleton finish in UCI Nations cup JW Gent Wevelgem.

It’s not often we get chance to talk about our individual journeys with riders. We are too busy actually being on that journey and never think to talk about it!

Working with young riders, has its share of ups and downs, and our biggest role is to support and carry them through those tougher times.

When we started our coaching journey with new Junior rider Beth last year, we weren’t just taking on a coaching role from youth to junior transition, we were engaging with a young athlete who was massively eager to learn, to find out her strengths and weaknesses, to try new things, to be challenged and to question, engage and make the coaching partnership exactly that, a partnership. It’s not them and us! Ever.

Working through a solid, and we mean solid, block of winter training, including the usual bout of covid, school pressures and Welsh weather conditions, this young lady came into her first year at Junior taking on senior womens racing, Junior Nationals and even stepping up to a UCI nations cup! All before Easter.

The result? In less than 8 weeks gaining her 2nd cat license, finishing in the main peleton of the Gent Wevelgem, and taking podiums across senior womens crits.

What’s next?

We continue to find out what those limits are, how they can be raised and where those strengths can be taken over the next 2 years before turning u23, and keep a big smile 😊 going at the end of every bike ride or gym session!


You want it? Go and get it!!

#dreambig #thesegirlscan #womeninsport #coachinglife #femaleathlete #cycling

Not quite lands end to John O’Groats this weekend but close at 766 miles traveled, but what an epic@few days. Senior National Track champs, @saintpiranwomen team launch and Primavera RR ✅ fab time and great to be part of all of it. ...

Quietly building up over the winter and then opening up in today’s energy sapping Perfs RR. Massive kudos to junior Dylan for his commitment over the last few months to his on and off bike training, recovery, nutrition and general positive attitude to balancing life/bike/studies.

Held his own today and only taken out by a double puncture 👊

Plenty more to come, bring it on! Well done @dhumberkelly 📷 @veloukwebsite

A superb sprint off the front of the bunch to take a well deserved 2nd place for coached rider and first year Junior @bethany.bennett05 in the womens 3/4 promoted by this weekend

Unfazed by the jump from
Youth to junior & senior racing Beth is growing in confidence and working hard through this winter ready to take on the best this season! Chapeau Beth👏 👏 #womeninsport #cycling #jrcinterflon

It was just a start, but if we gave everyone on the day at least 1 new learning point to take away into their 2022 race season, it was a good day. The main takeaway for the day was confidence.

Being thrown into a mass race environment of fast moving close passing vehicles, hazards, noise - constant beeping when cars are communicating, is not something riders experience everyday.

Already planning the next day, much more still to cover, if anyone would like to be involved to help with the planning and delivery please get in touch. It’s for the riders.

Thanks again to all the teams, riders, neutral service and parents for the day.

#education #development #cycleracing #riderdevelopment

Sometimes the year doesn’t go to plan, life gets in the way, factors that are out of your control take over. That’s when the real qualities of strength, determination and commitment really start to shine, when life doesn’t deal the cards you expected.

This young lady has had her fair share of life’s ups and downs this last year, but through it all one thing has remained consistent: a 😊 smile.

A smile at the end of a zoom call.
A smile at the end of a tough race.
A smile after more than one mechanical! Don’t ask….

And always a positive outlook, looking forwards, never back.
Cant wait for 2022… new goals; new challenges but hopefully no more mechanicals!!

#itsyourride #coachinglife #athletefocus #thisgirlcan

Nice to be back! Having set some specific event and racing goals for one of our athletes it was brilliant to see them in action, and surpassed! Well done Tom, super proud!

Although your long term plan stays in place having small, micro goals is key for personal motivation and also personal satisfaction. Who doesn’t want that oh yeah feeling every week!? Cmon! #feelgood #feelproud #itsyourride

Cracking shot of Tom Moody @t.e.moody in this weekends epic Monsal HC, giving a full send 💯 with the full support of his team mates and friends. Tom has thrown himself into racing this year, being relatively new to competitive road/crit events and has listened, learnt and made massive steps in both confidence and performance on and off the bike! Super proud of you Tom! #teammates #jrcshuttridleyrt #monsal #hillclimbracing #fullsend 📷 @traxphotos1 ...

Long day, couldn’t have done our first day at the races without our team of helpers and team partners. You know who you are. Great day and awesome racing. Just checking out the photos but these made me smile. @clairewhitworth_jrc @jrc_shutt_ridley @nr6cyclinguk @veloforte @salice_uk @matlock_cycling_club @shuttvelorapide @bollingtonbikefit @superfeeteu ...

Race day #coachlife 📷 @veloukwebsite ...


Inspire | Challenge | Achieve

Get in touch


07949 587 540


Find us

Wellington Road,

Bollington Bike Fit

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