inspire | challenge | achieve

cycle coaching

designed for you

Plan | Progress | Perform

1-1 COACHING packages for you

Your lifestyle, your fitness, your strengths and weaknesses are unique and varied. At JR Coaching we pride ourselves on working with those variables, using your available time to train, programming a challenging bespoke yet achievable plan, allowing for change and adaptation on weekly and sometimes daily basis. Additional coaching support is also available for Nutrition Management and Strength & Conditioning as well as specific Race Skills and Junior/U23 Coaching.

BESPOKE COACHING Cycling coach cheshire


 For riders looking to:

  • Progress and compete at regional, national and international level
  • Train for a specific event or ride
  • Improve specific aspects of fitness.

With additional support and guidance on;

  • Race tactics
  • Recovery
  • Event preparation
  • Work/life/training balance
  • Mindset Management
  • Nutrition
  • S&C
  • Core Strength 

Further 1-1 Nutrition & S&C planning available on a flexible basis if required


£150 month

Junior Cycle COACHING Cycling coach cheshire


For Junior/U23 riders looking to;

Progress and compete at national & international level

Receive full support and guidance on all aspects of racing & training including;

  • Race tactics
  • Recovery
  • Study support & time management
  • Flexible planning
  • Mindset management
  • Nutrition guidance

 S&C plans & 1-1 assessment available


£150 month

Cycle training plans from JR Coaching


Take away packages are perfect for one off events or challenges.

Giving you the freedom to mix and match your sessions for a progressive build towards your final event.

From 3-6 months, or if you have a specific timeframe, we will design & create a takeaway plan that gets you event ready.

Built specifically around your available time to train, your work/life/bike balance, your takeway plan is unique and designed for your ride.


from £195

Bollington Bike Fit Testimonials

What clients say


Conal (Masters)

James wasn’t my first coach... I had a couple before.... and sadly wasn’t impressed and didn’t make progress.. they just didn’t know, understand or have any real interest in my personal aims and goals! James, however, is very different! He’s interested and he gets to know what motivates and works for you both on and off the bike...

James (Junior)

I couldn't recommend this world class coaching enough.
James is one of the most experienced and knowledgeable members of the cycling community I have ever met and his coaching has developed me leaps and bounds. He clearly puts all of what he has learnt from being a Great Britain Cycling Team coach and working with the nation's best into helping all of his athletes succeed at the highest level they possibly can.

Hope (Youth A)

James was my first coach, wasn't sure whether to go for it at first, but would definitely recommend it! He has been a great coach and is always available if you need to talk to him about anything. During the lockdown he has gone even further, giving up his time to offer us quality sessions. He doesn't just care about cycling either, he understands the other things that can affect performance. Would highly recommend!

David (parent of Junior Rider)

James has been working with my son for over a year. He took significant time to find the right person – looking across the north of England – before deciding to attend one of James’ residential coaching weekends. James’ approach has been to consider the whole individual, not just their ability in one area. My son has developed significantly over the past year as a result.

Anna (Youth/GBCT Apprentice)

I have worked with JR Coaching for the past year and have really seen some big improvements in my performance. I have a full strength and conditioning program, which matched my on bike training have seen my power increase by 22%. I was really proud to be selected to guest for GBCT Sprint Academy at the beginning of 2021.

CPD Cycle Coaching Services

Why choose us?

Inspiration & Challenge

Being no stranger to challenge, James has a background in ski racing, and has been involved with cycling since his early teens, being inspired by many local, international legends to compete regionally & nationally, and more recently internationally at masters level (both cycling and skiing).

The passion for coaching began in 2015,  to inspire others to achieve their goals and dreams.

Got a question?



Below are a few of our most frequently asked questions.  If you don’t see the information you need please call us on 07949 587540 and we’ll be happy to answer any of your enquiries.

How many hours a week will I have to train?

The beauty of working with your coach is the ability to build your training around your time to train. Your training could be 5 hours a week upto 30 depending on your personal circumstances, your goals and your available time to commit to your plan.

Where do I log my training?

Training is prescribed via Training Peaks, an online portal (web and app), unique to you. You will have your own username and password to log in and view your prescribed training, upload the training completed, and provide feedback.

How much does coaching cost and how do I pay?

Your coaching package is determined by your goals and the level of support you are looking for. All coaching packages require a full 1-1 Consultation, Baseline Fitness Test & Set up which is £75 (one off payment). Details of all the Cycling Coaching options are on the coaching page on. Coaching is invoiced on a monthly basis, with the option to pay upfront. Contact Claire directly for details 07766 281223

Which coaching package is best for me?

Decide on the level of day to day contact you want with your coach and how much support you feel you may need within your training plan (Nutritional guidance, Strength & Conditioning support, race tactics etc). Contact us for an informal chat about the best options for you.

james roberts coaching

Coaching Services

Other Coaching Services

  • Bike Fit Services
  • Baseline Fitness Testing
  • Velodrome Coaching
  • Nutrition
  • S&C


We are experienced in offering Management Support services to all sports clubs and teams, delivering one day or weekend training camps, online or group workshops covering race skills, nutrition, S&C, progression through the British Cycling pathway, Training Plans and more.



JRC Shutt Ridley Race Team LogoJRC Ltd is proud to be the main sponsor and Team Management for National Cycling Race Team JRC Shutt Ridley RT, a Junior and U23 Development Team.


Bollington Bike Fit Cheshire Instagram Feed



James Roberts Coaching Facebook LInk



It was just a start, but if we gave everyone on the day at least 1 new learning point to take away into their 2022 race season, it was a good day. The main takeaway for the day was confidence.

Being thrown into a mass race environment of fast moving close passing vehicles, hazards, noise - constant beeping when cars are communicating, is not something riders experience everyday.

Already planning the next day, much more still to cover, if anyone would like to be involved to help with the planning and delivery please get in touch. It’s for the riders.

Thanks again to all the teams, riders, neutral service and parents for the day.

#education #development #cycleracing #riderdevelopment

Sometimes the year doesn’t go to plan, life gets in the way, factors that are out of your control take over. That’s when the real qualities of strength, determination and commitment really start to shine, when life doesn’t deal the cards you expected.

This young lady has had her fair share of life’s ups and downs this last year, but through it all one thing has remained consistent: a 😊 smile.

A smile at the end of a zoom call.
A smile at the end of a tough race.
A smile after more than one mechanical! Don’t ask….

And always a positive outlook, looking forwards, never back.
Cant wait for 2022… new goals; new challenges but hopefully no more mechanicals!!

#itsyourride #coachinglife #athletefocus #thisgirlcan

Nice to be back! Having set some specific event and racing goals for one of our athletes it was brilliant to see them in action, and surpassed! Well done Tom, super proud!

Although your long term plan stays in place having small, micro goals is key for personal motivation and also personal satisfaction. Who doesn’t want that oh yeah feeling every week!? Cmon! #feelgood #feelproud #itsyourride

Cracking shot of Tom Moody @t.e.moody in this weekends epic Monsal HC, giving a full send 💯 with the full support of his team mates and friends. Tom has thrown himself into racing this year, being relatively new to competitive road/crit events and has listened, learnt and made massive steps in both confidence and performance on and off the bike! Super proud of you Tom! #teammates #jrcshuttridleyrt #monsal #hillclimbracing #fullsend 📷 @traxphotos1 ...

Long day, couldn’t have done our first day at the races without our team of helpers and team partners. You know who you are. Great day and awesome racing. Just checking out the photos but these made me smile. @clairewhitworth_jrc @jrc_shutt_ridley @nr6cyclinguk @veloforte @salice_uk @matlock_cycling_club @shuttvelorapide @bollingtonbikefit @superfeeteu ...

Race day #coachlife 📷 @veloukwebsite ...

This young lady is overcoming some massive hurdles, building confidence back on the bike and fitting in personal training goals around a busy day job. Its tough to switch off and give it your all, away from day to day stresses, but personal achievements always give a boost to confidence and give your energy levels a lift too.

Work/life/bike balance - find yours!

Super proud!

#worklifebalance #itsallaboutthebike #cyclinglife #challengeyourself

Excellent race by two of our coached riders taking the 1-2 and regional championship title with it. ...

Positivity and resilience - just two of the many personal strengths from @annabel.ramsay that have supported her development over the last year, and competing (as a junior) in last weekend’s Elite women’s national Cicle Classic was a dream come true. On to the next National and the next challenge 💪🚴‍♀️🔥🤩 super proud Annabel. #proudcoach #personalstrength #thisgirlcan #cycling #coaching #cyclinglife @ciclewomens @jrc_shutt_ridley ...

***The Journey***

As we say to every rider at the start of our coaching relationship, we are just part of your rider development journey, and what a journey we’ve had with James Hartley! From meeting back in August, James came to us from a triathlon background, looking to move into road racing with sights set high at National and International level.

Through a winter and spring of constant commitment, determination, willingness to question and learn, an appreciation to listen and learn about the key areas of off bike development like nutrition and sleep! James has entered the race season on fire 🔥 and absolutely smashed his first road race in 2021 moving up from 4th to 3rd in his first race. Well on his way to achieve his seasons goals.

We are proud to say that James had recently secured sponsored coaching support and we know he will continue his journey towards his goals with the same drive and positive attitude he’s already shown.

Life is a journey, it’s great to be part of yours! #coachinglife #coachingjourney #riderdevelopment #cycling #roadrace #ciclismo


Inspire | Challenge | Achieve

Get in touch


07949 587 540


Find us

Wellington Road,

Bollington Bike Fit

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