james roberts coaching

Sports Team Management Services

sports team management services

developing your athletes

As the Management Company of National Cycling Race Team JRC Shutt Ridley, we have been planning and delivering multi day and single day training camps and workshops over the last 3 years. Designing the sessions to encompass the needs of the team at the time, can be anything including;

  • Nutrition for performance
  • Recovery and sleep
  • Post event Stretching | Core Conditioning
  • Event specific race skills
  • Reading a race  manual/understanding the demands of a stage race
  • Working as a team/working to the strengths of individual riders
  • Time Management (work/studies/family)

Training Camps and Workshops can be delivered anywhere in the UK

  • Hotels/group accommodation
  • Cycling Training circuits
  • Indoor/outdoor velodromes
  • Online (zoom)
  • Gyms
  • the location is entirely flexible

 With experience of working with the development of Under 18 youth & junior athletes, we are fully DBS checked with safeguarding certification. Please call us directly to discuss your club or team requirements.



A typical training camp could include;

Friday evening: arrival from 17:00, evening meal 18:30, workshop 20:00, bed 22:00.

Saturday morning: Breakfast (7am) workshop (Core Strength) 08:30 Workshop (Reading a Race Manual) 10:30

Lunch 12.15

Saturday afternoon: Road Ride 13:30, bike wash 17:00 dinner 18:30 Workshop 20:00 bed 22:00

Sunday morning: breakfast 7am Track session 08:30 – 12:00 Final roundup 12:30 Home 13:00 



Over a year, you have the ideal opportunity to deliver the knowledge and understanding of a range of topics, to cover the diverse world of being an athlete.

  • Knowing what your body needs to fuel the demands of training
  • Understanding the recovery processs,
  • How to balance studies with training and family life,
  • How to work with your team mates,
  • Social media for you and your team

Are just some examples of sessions we’ve delivered, both on and off the bike. The choice is yours, every team is different, just get in touch and find out how we can help deliver some fun, exciting workshops to your athletes.

supporting the athlete


Listening | Guiding | Supporting 

Fully qualified in mentoring services, this year has proven more than ever of the benefits of mentoring, through listening and providing a positive balance to any athlete struggling with the changing face of the racing calendar, changing of goals, loss of group acitivites, and pressures of the unknown.

Managing change is not easy. We can help. Whether its your rider, your friend, your teammate, your son or daughter, please call to discuss any concern you have regarding the mental wellbeing of yourself or your athlete. All information remains confidential. 

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Track is Back! From Thursday 15th April for 5 weeks.

All U18 accredited riders welcome.

Track endurance race skills
Limited places.
booking link in bio via Eventbrite #britishcycling #britishcyclingtalentdevelopment #coaching #youthsports #nextgeneration #progression #cyclinglife #ciclismo

Happy place... safety briefing, covid precautions, ride on!! @shrigleyhallhotel ...

Some late night, transatlantic coaching conferencing, every day is a school day. #coaching #coachinglife #cycling #triathlon #triathlete #personaldevelopment ...

Integrity and honesty. Two traits we value above and beyond all others when we build our client/coach relationships.

As coaches, we are always listening, learning and developing ourselves. Building on existing qualifications, looking for areas to develop and recognising when we need to look outside our own resources.

Whilst £ doesn’t make the perfect coach or personal trainer, our investment into our time and personal development is continuous, looking for the best courses and providers to enhance our services.

Need to check a qualification? You’ll find Coach James on the British cycling coaches directory, or visit our website to find out a little more about who we are #integrity #honesty #cycling #britishcycling #coachinglife

What else would@you do on a very windy and damp Saturday? Massive thanks to @shrigleyhallhotel for the loan of the carpark. #trainingmotivation #youthdevelopment #talentdevelopment #olympicdreams ...

We are super excited to welcome Lily Brindle to JR Coaching, an amazing strong endurance rider, with ambitions of riding at world tour level. Coming from a successful BMX background, Lily is a focussed, dedicated, and passionate young lady, clearly determined to progress and we can’t wait to work with her on this journey towards her goals. #cyclinggoals #cycling #thisgirlcan #cyclinglife #ciclismo #cyclecoaching #talent ...

It sometimes just takes one session, one moment, to remember how amazing you are. This young lady can and will be back on her TT bike by the end of the year, following a few difficult years away from her bike for various reasons. Working with Claire on balancing nutrition around working from home and training, off bike core strength development and a bespoke weekly training plan to ensure she doesn’t fall back into old habits of doing too much too soon, the fitness, strength and weight management is all coming together to produce one committed athlete. It’s in there somewhere, for everyone. Your spark, your moment that makes you remember you can do it! INSPIRE CHALLENGE ACHIEVE #thesegirlscan #womeninspiringwomen #cycling #cyclecoaching #personaltrainer #nutrition #balance #lifebehindbars #timetrialbike ...

Congratulations to Lola Ellis and Anna Whitworth Hay, in their selection to guest with the Great Britain Cycling Team Apprentice program for 2021.

Anna will be working on the Sprint Program, having displayed some outstanding sprint qualities and skills throughout 2020, and Lola will be developing her already strong endurance talents, with both riders having stuck to their training and development plans in 2020, as well as attending RSR sessions, and showing both on and off bike commitment throughout then difficult year that was 2020.

We are super proud of you both and look forward to your next stages of development through GBCT.

James & Claire
#greatbritaincyclingteam #britishcyclingtalentdevelopment #thesegirlscan #

Welcome @holl_james to James Roberts coaching Ltd. Here’s what Holly had to say about choosing us as a coaching company. “I chose James Roberts Coaching because I wanted to maximise my potential and push my boundaries. The level of coaching provided is high quality and constructive to enable you to tweak any areas that require improvement.

I want to ride at the highest level I can and really learn a lot from everyone around me being new to the sport. I want to work hard for myself and my team!

I’m looking forward to being able to do my first race and make some new friends in the sport”.
#sprint #strength #power #thisgirlcan


Inspire | Challenge | Achieve

Get in touch


07949 587 540


Find us

Wellington Road,

Bollington Bike Fit

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